From Humble Beginnings to Global Recognition

ASICS' journey began in Kobe, Japan, where Onitsuka aimed to inspire the youth through sports. The company initially produced basketball shoes, but it quickly expanded into other athletic footwear, including running shoes. In 1951, the brand introduced its first signature running shoe, which laid the foundation for its reputation in the running community.

Over the decades, ASICS has been a key player in developing groundbreaking technologies, such as the GEL cushioning system, which revolutionized shock absorption and comfort in athletic shoes. This innovation solidified ASICS' position as a leader in the running industry.

A Legacy of Performance and Endurance

ASICS is not just a brand for professional athletes; it caters to runners of all levels, from beginners to marathoners. The brand's commitment to research and development ensures that every product is designed to enhance performance while minimizing the risk of injury. With features like the Impact Guidance System (IGS) and FlyteFoam technology, ASICS continues to push the boundaries of what athletic footwear can achieve.

Beyond running, ASICS has expanded its product line to include gear for various sports, including tennis, volleyball, and training. The brand also emphasizes sustainability, incorporating eco-friendly materials and practices into its manufacturing processes.

ASICS Today: A Global Icon

Today, ASICS is a globally recognized brand, celebrated for its dedication to innovation, quality, and the spirit of sportsmanship. Its iconic logo and commitment to helping individuals achieve their best have made it a favorite among athletes worldwide. Whether you're training for a marathon or simply enjoying a jog, ASICS continues to embody the idea of a sound mind in a sound body, inspiring millions to live an active and healthy lifestyle.