Sugargoo Finds Spreadsheet
Founded in 1913Mario Prada, PradaFratelli Prada, the boutique specialized in premium luggage, handbags, and travel accessories for the elite. Over the decades, Prada transformed itself from a modest leather workshop into an iconic global brand synonymous with sophistication and avant-garde fashion.
Mario Prada initially catered to European aristocrats and royalty, crafting exquisite leather trunks and steamer bags. Despite early success, the brand faced challenges during the economic downturns of the mid-20th century. However, in the late 1970s, Mario’s granddaughter, Miuccia Prada, took over the business and revolutionized it. With a vision for minimalist, intellectual fashion, Miuccia introduced the now-iconic nylon backpack
Under Miuccia’s leadership, Prada expanded into ready-to-wear clothing, footwear, and accessories, blending functionality with high-end aesthetics. The brand’s clean lines, neutral palettes, and innovative fabricsRem Koolhaas
Prada remains a family-led empire, balancing heritage with experimentation. Recent ventures include sustainability initiatives like Re-Nylon, a line of regenerated nylon products, and partnerships with artists for限量版 collections. The brand’s ability to evolve while maintaining its core identity ensures its lasting appeal. For a detailed look at current Prada offerings, check this product spreadsheet
Prada’s journey—from a Milanese atelier to a global powerhouse—is a testament to timeless craftsmanship and bold innovation. Whether through its sleek accessories or runway-defining designs, Prada continues to shape the future of fashion.Expansion and Cultural Impact
The Legacy Continues